Behind the Bouquet: How Florists Source Their Flowers
Flowers bring beauty and joy to life's most meaningful moments, whether it's a wedding, a birthday, or a simple act of kindness. But before these blooms find their way into a florist's shop and ultimately into your hands, they undergo a complex journey from farms, auctions, and wholesalers to local florists. The sourcing of flowers is an intricate process that requires careful planning, international logistics and strong relationships with suppliers. This article takes a closer look at how florists source their flowers and the steps they take to ensure fresh, high-quality blooms for their customers. Global Flower Markets: Where the Flower Trade Begins One of the primary ways florists source their flowers is through global flower auctions. The Netherlands, home to the world's largest flower auction at Aalsmeer, is a critical player in this market. At these large-scale auctions, flowers from all over the world, including major flower-producing countries like Colombia, E...